As consumers turn their gaze and wallets to streaming services, the steady growth of subscription video-on-demand (SVOD) services is expected over the next few years. For SVOD providers (Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to get the attention of the target audience along with important warnings . Content should be easy to find. "Content discoverability" means that it is easy for consumers to hear and find streamable content. This is cited as one of the main commitments for consumers who often sit to watch TV without being aware of a particular show or movie. This fact, coupled with the increasingly saturated market of streaming service
Providers and content libraries, demonstrates the importance of SVOD product marketing teams prioritizing content discovery on the 2020-2021 roadmap. While there are many "marketing pieces" connected within the "Content Discoverability Puzzle", search engine optimization is an important piece that product marketing teams should not ignore . advertisement Continue reading below The rest of this post will walk you through the following Real Estate Photo Editing steps: Consumer demand for SVOD services. High stakes surrounding content discoverability and SEO. 3 Tips for Discovering SVOD Content on Google. Demand for SVOD services after 2020 The SVOD industry is expected to grow consistently over the next few years in the areas of users, revenue, and time spent streaming. And the coronavirus pandemic played a major factor in the rise in demand. See below for details.
Revenue growth from users + millions A June 2020 research study by Statista predicts that: US SVOD users will increase from 127.5 million in 2020 to 135.5 million by 2024 (+ 5% increase). SVOD revenue will increase from 12.5 million in 2020 to 13.6 million by 2024 (+ 9% increase). advertisement Continue reading below In total, the study predicts that SVOD users will grow 16% and revenue + 45% over the eight years from 2017 to 2024. Online browsing is the best way to find out what your users should see Demand for svod services after 2020 A survey conducted by eMarketer in February 2020 showed an increase in the number of users, similar to Statista. The entire OTT industry (the comprehensive umbrella to which SVOD belongs) is projected to grow from