For example , this Tesco landing page uses a countdown timer to make you feel scarce. image16 B) Promised priority or guaranteed delivery Late shoppers who forget to buy early in the season are looking for one thing. It's a guaranteed delivery until Christmas. Target these shoppers by offering priority or guaranteed delivery with ad copy. image5 1 You can thus emphasize the "delivered Christmas" aspect of the offer on your landing page as well: image7 1 Free Bonus Download: Get a free marketing guide and learn the tactics that actually generated millions of dollars for your clients!
Click here to download whatsapp database for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation 4. Track data hourly on major shopping days Competition is fierce on major shopping days such as Black Friday and Cyber Monday. Due to the heavy and fierce competition, it is advisable to track PPC data hourly these days. AdWords service level agreements stipulate that data is updated every 3-4 hours, but in reality, data is typically updated within 2-3 minutes and reflected on the dashboard within 20 minutes. increase. This is a simple PHP script to keep track of this data as it comes in.
You can use it to track your data hourly. It doesn't make a big difference on a regular shopping day, but it's worth it if the volume of Black Friday, Thanksgiving, and Cyber Monday is high. You can use faster data collection to see what's working and what's not, and streamline your ads accordingly. Related Content: Three Easy Ways to Save Money With SEO Using PPC [Podcasts] 5. Use ads that focus on rarity Understand that holiday shoppers have urgent needs. They want to make sure that all gifts are delivered by the deadline (usually Christmas). You can target them by using the rarity of your ad. This can be achieved in two ways: A) Use a countdown timer in your ads Use a timer to show how long a particular transaction is available on your site. image10 Here 's Google's own guide to creating a sale countdown with AdWords ads : B) Use a rare copy for advertising Words such as "stock is limited" and "3 items left, hurry up!" Or you can use "